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Hej, I'm Anna, a Senior UX Designer
focused on creating great user experiences in AAA video games

8

YEARS IN GAME DEV

10+

YEARS IN UX/UI

4

AAA GAMES

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MAFIA: THE OLD COUNTRY

Hangar 13 / 2K / Take Two
Brighton / England
​IN DEVELOPMENT
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HYENAS

Creative Assembly / Sega
Horsham / England

STAR WARS: BATTLEFRONT 2​

DICE / EA
Stockholm / Sweden

BATTLEFIELD V

DICE / EA
Stockholm / Sweden

ABOUT ME

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CAREER

​Hej Hej! (That is hello in Swedish)

I'm a Senior Games User Experience (UX) Designer working at Hangar 13 in Brighton (a cool city south of London in England). I will have more to show about my next game project at a later date.

With 8+ years of game dev experience, creating early MVP designs, developing solutions for user needs, how to collect feedback & improve designs from it, organizing brainstorming sessions with teams, solving detailed user problems & designing layouts for digital products.

I'm driven to create delightful user experiences where user testing & feedback drives iteration and creates more accessible games. Games should be easy, clear, and delightful for everyone to use, NOT just for some people.

I have worked Freelance, in Startup, as an Consultant, Design Agency as well as in 3 large AAA companies.

PERSONAL

I'm thriving in fast-paced enviroments where creative teams are driven to find new smart solutions to the games that we all love playing so much. I'm see change as an opportunity to grow and learn something new.

But... the Games industry is evolving, not just from technological advancements, but how we view games and how it fits into our lives. I want to be at the front of this more inclusive design thinking and accessable design focus. Where we design games for how people think & behave.

Playing games has always been a part of my life, but I have a special love for magical games in immersive worlds.
A dream project for me would be to work on a magical open-world game.

MY SKILLS

WIREFRAMES & MOCKUPS

Visualise concepts & ideas for better communication

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GAME UX

Designing video game frontends, menus, HUD & game modes

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LEAN UX

Strategy for an iterative process during planning & development

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ACCESSIBILITY

Accessible design early in development makes for better games

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MVP PRIORITY

Enough design for early user testing to collect feedback

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FAST ITERATION

Fast sketches exploring solutions for iterative designs

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LIVE SERVICE

Planning & designing for a live service game

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MOBILE DESIGN

Mobile-first thinking for user needs, UX Strategy & UI Design

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UI DESIGN/ART

Best practices for UI design & Animation

PUBLIC SPEAKING

I've talked at several video game career events with Creative Assembly to inspire the next generation of designers looking to get into game development.
I have been a part of several online events where I have talked about UX design as well as Q&A discussions about design & career guidance.

GameIndustry.biz, Women In Games, Into Games, BFX Bournemouth University, Hyper Island & several High Schools in the UK.

WHAT DOES IT MEAN TO BE A UX DESIGNER?

I was interviewed on Twitter by Into Games.
Read the full interview here:

AN INTRO TO UI & UX IN GAMES

I was interviewed on Twitter by Into Games.
Read the full interview here:

INTERVIEW IN WIREFRAME #65

HOW I BECAME A UX GAME DESIGNER

My story & tips to others that want to get into the video game industry!

MY ARTICLES

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