Hej, I'm Anna, a Senior UX Designer creating amazing player experiences in AAA game!
8
YEARS IN GAME UX
10+
YEARS IN UX/UI
5
AAA GAMES
ABOUT ME
CAREER
I'm a Senior Games User Experience (UX) Designer that work at IO Interactive in Brighton on 007: First Light. Last year I worked on and released Mafia: The Old Country, the 4th game in the Mafia franchise.
With 8+ years of game dev experience, creating early MVP designs, developing solutions for user needs, how to collect feedback & improve designs from it, organizing brainstorming sessions with teams, solving detailed user problems & designing layouts for digital products.
I'm driven to create delightful user experiences where user testing & feedback drives iteration and creates more accessible games. Games should be easy, clear, and delightful for everyone to use, NOT just for some people.
PERSONAL
Hej Hej! (That is hello in Swedish)
I thrive in fast-paced environments where creative teams are driven to find new smart solutions to the games that we all love playing so much. I see change as an opportunity to grow and learn something new.
Playing games has always been a part of my life, but I have a special love for magical games in immersive worlds. A dream project for me would be to work on a magical open-world game.
MY SKILLS
WIREFRAMES & MOCKUPS
Visualise early concepts & ideas for better communication and fast iteration.
GAME UX
Designing video game frontends, menus, HUD & game modes.
LEAN UX
Strategy for an iterative process during planning & development.
ACCESSIBILITY
Accessible design and settings for publisher compliance.
MVP PRIORITY
Structure and priorities for Milestone goals and tech limitations.
FAST ITERATION
Fast sketches exploring solutions for iterative design and problem solving.
LIVE SERVICE
Planning & designing for additional content and live service games.
CROSS PLATFORM
UX Strategy & UI Design for games on consoles, PC and mobiles.
UI DESIGN/ART
UI design, layouts, localisation, art & animation.
PUBLIC SPEAKING
I was a speaker at 'Game Ground Berlin' in November 2025.
I've talked at several video game career events with Creative Assembly to inspire the next generation of designers looking to get into game development.
I have been a part of several online events where I have talked about UX design as well as Q&A discussions about design & career guidance.
GameIndustry.biz, Women In Games, Into Games, BFX Bournemouth University, Hyper Island & several High Schools in the UK.
AN INTRO TO UI & UX IN GAMES
I made a video on YouTube talking about the difference between UI and UX in video game development:
LET'S WORK TOGETHER!
I want to work with you! If you need professional UX desing skills in you team, get in touch now and let's have a chat about how I can help you where your game is now and with what you need.
email: anna.wii@hotmail.com